The Original Club

Art Direction, Creative, Experience

The whisky that changed it all

‘The Original Club’ was an integrated campaign to launch the recreation of Glenfiddich’s 1963 Straight Malt. The key brand experience was the design and creation of a historically accurate 1960’s members bar on the grounds of Goodwood Revival.

The space centred around a 5 meter, 1960’s style bar custom built for the event. All printed collateral and furnishings were designed in keeping with the reproduction processes of the period.

Media and VIPs were invited by hand-delivered, vintage 1963 vinyl that opened to reveal their Original Club invitation.

Agency: Captive Minds

Art Direction   |   Creative   |   Experience   |   Print   |   PR Activity   |   Project Management