Defining the brand experience
Saab Security & Defence host a multitude of events around the globe each focussing on their extensive range of products and systems for Air, Naval, Land and Aerospace. Working with the team at Saatchi Pro, the focus was to develop a set of spatial brand principals that different markets can follow ensuring that each experience – regardless of scale or product type – provided a rich and immersive Saab experience. The remit extended to colour schemes, messaging hierarchy, technology and graphic systems.
Agency: Saatchi & Saatchi Pro