My name is Inigo Montoya.

My name is Simon William Baird.
I’m an integrated creative lead based in London.

That’s the short answer.

The long answer? I like to consider myself an artisan of brand experiences. Everything should be considered a brand experience. From the design of a logo to the narrative of an identity system to an immersive event with multi-sensory experiences. How we interact with a brand is constantly evolving —and I love that. I relish the challenge of cutting through the noise to find the kernel of brand truth and creating big, engaging ideas around it.

Over the last 18 years, I have had the pleasure of delivering integrated campaigns for some of the world’s best brands. If you are interested in working together, please get in touch.